Like and comment rates: what a normal engagement rate actually looks like.
Median engagement rate
2.33%
likes + comments per view
Average engagement rate
3.88%
Average like rate
3.58%
Average comment rate
0.30%
Likes per video
19.3K
Comments per video
620
Likes per comment
31.1
viewers like far more than they comment
Shorts vs long-form
3.13%
long-form 4.19%
How many videos sit in each engagement band. Most videos come in under 5%.
Likes and comments per view
The average engagement rate within each length band.
Likes and comments per view, by length of a video
The average engagement rate within each subscriber range.
Likes and comments per view, by channel size
The average engagement rate, for categories with 50 or more videos in the sample.
Likes and comments per view, by category
+10 more in the table
Engagement rate here is (likes + comments) ÷ views, the definition most creator tools use. Videos with more likes than views (stale or partial counters) are excluded, as are videos with no views. Dislikes have not been public since 2021 and are not part of this.