Last updated
Estimated creator earnings: distribution, medians, and how they vary by category and country.
Based on 11,818 channels with an earnings estimate tracked by TubeStats, not all of YouTube. Recomputed daily.
These are estimates. YouTube does not publish creator earnings. Every figure here is modelled from view counts, category and audience geography, so treat it as an order of magnitude rather than an income statement. Real earnings vary enormously with sponsorships, memberships and merchandise that no public data can see.
Channels with estimates
11,818
Median yearly earnings
$0
half of channels earn less
Average yearly earnings
$1.8M
skewed by the top few
Combined yearly
$21.8B
Median RPM
$7.63
per 1,000 views
Combined monthly
$1.8B
From ads
3%
of estimated revenue
From brand deals
97%
of estimated revenue
How many channels sit in each estimated-earnings range. Ranges get wider as you move right.
Estimated earnings a year (USD)
The middle estimate within each subscriber range.
Estimated earnings a year (USD), by channel size
Every channel in the category added together.
Estimated earnings a year (USD), by category
+10 more in the table
Every channel in the country added together.
Estimated earnings a year (USD), by country
+10 more in the table
MrBeastper year (estimated)$243.7M
Cocomelon - Nursery Rhymesper year (estimated)$96.6M
T-Seriesper year (estimated)$94.0M
Vlad and Nikiper year (estimated)$72.4M
Stokes Twinsper year (estimated)$66.8M
✿ Kids Diana Showper year (estimated)$66.0M
Like Nastyaper year (estimated)$63.9M
김프로KIMPROper year (estimated)$62.9M
Alejo Igoaper year (estimated)$55.3M
BLACKPINKper year (estimated)$48.5M