Shot on iPhone 18 Pro: Celebrating Diwali with “Step Into the Light”

Introducing the new iPad mini with OLED display

New MacBook Pro with PROLED XDR Display and Touch: The world’s best laptop display

New MacBook Pro with PROLED XDR Display: The first-ever Mac with Touch

The new MacBook Pro with M6 delivers blazing-fast performance and up to 24 hours of battery life.

flow state #iPhoneDuo

boyfriend mode #iPhoneDuo

In theatres everywhere #iPhoneDuo

Club Duo #iPhoneDuo

double shot #iPhoneDuo

namaste #iPhoneDuo

The new HomePod mini 2: Rich, room-filling sound in a compact design.

Welcome Apple HomeView: Designed for life at home.

The new Apple HomeView: Keep the whole home connected, entertained and in the know.

iPhone Duo: The largest display of any iPhone. Foldable. Posable. And durable.

New AirPods 5: Everything announced about the best Active Noise Cancellation in an open-ear design

Apple Watch Series 12: The most accurate heart rate sensing in a wearable

iPhone 18 Pro: The ultimate performance and camera of any iPhone, with exceptional battery life.

Introducing the new iPhone 18 Pro

Introducing the new iPhone Duo

Kathar Katha | MAMI Select: Filmed on iPhone (2026) | Dhritisree Sarkar | Bengali Cinema

She Sells Seashells | MAMI Select: Filmed on iPhone (2026) | Ritesh Sharma | Hindi Cinema

11:11 | MAMI Select: Filmed on iPhone (2026) | Shreela Agarwal | Marathi Cinema

Pathanam | MAMI Select: Filmed on iPhone (2026) | Robin Joy | Malayalam Cinema

Privacy on iPhone: Safari helps block data trackers

Mac Students: Building an app while juggling coursework

Mac Students: Starting a business from your dorm room

Health with iPhone + Apple Watch

iPhone 17: More Durable Than Ever with Ceramic Shield 2

Great ideas start in college corridors and messy dorm rooms.

Study. Tinker. Build. Great ideas start on Mac.

From coursework to coding, great ideas start on Mac.

iPhone 17: Fit Everyone in a Selfie Automatically with Centre Stage

iPhone 17: Record Yourself and What You See with Dual Capture

iPhone 17: Charge Quickly When You Need to with Fast Charging

iPhone 17: Track Your Apple Devices with Find My

iPhone 17: Search Smarter with Visual Intelligence

less chaos, more plants #shorts

ate GB #shorts

bahhhhhhhhh #shorts

“i’m sorry/happy for you, but i ain’t reading all that”—that one person #shorts

dear diary… #shorts

abc123!!!omg #shorts

get festive! #shorts

DND #shorts

want to make music but don’t know where to start? start here #shorts

talking to yourself has never been better #shorts

glamour #shorts

doesn’t matter how many screenshots you take, the desktop will keep it cute #shorts

The new MacBook Pro with M5 Pro and M5 Max